Aug 15, 2015
Planning on shooting video, in particular short-form video, including advertising? Are you shooting (a) horizontally or (b) vertically? The only correct answer to this seemingly silly question is (c) all of the above. As summer draws to a close, we return to...
Jan 20, 2015
Remember when television was about the lowest common denominator? Remember when the radio station that won was “the one station that everybody at work can agree on”? Those days – the days of aiming as broadly as possible – are toast. Let’s focus on...
Jan 8, 2015
I felt the need to include a mashup word – ginormous – in the headline because there’s already a media convergence theme song for 2015: It’s A Mashup World After All. (Dear Lord – I’ve just planted that song in your head for the...
Dec 10, 2014
I talk about The Jetsons Future all the time. Recent events have led to me to believe it might be a good idea to address the fact that (1) it’s not here yet, and (2) you have a golden opportunity in the broadcast present to do something about the broadband...
Nov 6, 2014
Because the nice people at YouTube have access to over one billion human beings who consume content – voraciously – on their website, they have access to far more information about how content is being used (and not used) than any other operator on the...
