Jan 26, 2016
I’d like to tell you a story about the sudden, complete transformation of a radio performer. (And if you think this is only about radio, you’re forgetting that we now live in a media convergence world, where there is no more radio, television, print, or...
Jan 21, 2016
It’s been amusing to see the meltdown over the alleged outing of Netflix’s closely-guarded audience metrics. As someone who programmed radio stations for over 20 years, living and dying with new ratings data every single week, I can tell you that in our...
Jan 12, 2016
Spoiler alert: the news here is good. No, actually, it’s great. Revolutions can be scary, and yes, lots of traditional structures get torn down during revolutions, but new structures spring up, and the ones that are springing up as we begin 2016 are very...
Nov 5, 2015
This week’s new leap across media boundaries is an Evel Knievel-sized jump. The New York Times is moving into virtual reality storytelling. I don’t know about you, but I’m both floored and not the least bit surprised. For a while, I’ve been...
Sep 28, 2015
On the off chance you like your payoff up front, here it is: ads are exactly like every other form of content. When your audience loves the content, all is ducky. When they don’t, they avoid that content like the plague. It’s been a remarkable few weeks...
