Aug 15, 2015
Planning on shooting video, in particular short-form video, including advertising? Are you shooting (a) horizontally or (b) vertically? The only correct answer to this seemingly silly question is (c) all of the above. As summer draws to a close, we return to...
Jun 9, 2015
When Apple announced Beats 1℠, a live “radio station”, I had two instantaneous reactions: Really? The rest of radio is narrowing its focus, and Apple is targeting the entire planet with one “radio station”, and I can’t wait to see how...
May 7, 2015
In the aftermath of a record-setting boxing match, let’s talk about fighting. Here are several recent, seemingly unrelated developments. See if you can find the common thread. The breakout star of this year’s FIGHT OF THE CENTURY!!! wasn’t named...
Mar 3, 2015
The second-biggest post on this blog last year was titled “When Rupert Murdoch Tells You Where The Money Is, Believe Him.” When someone as successful as Murdoch points the way to where entertainment success will be found in the future (hint: content is...
Jan 20, 2015
Remember when television was about the lowest common denominator? Remember when the radio station that won was “the one station that everybody at work can agree on”? Those days – the days of aiming as broadly as possible – are toast. Let’s focus on...
