On the off chance you like your payoff up front, here it is: ads are exactly like every other form of content. When your audience loves the content, all is ducky. When they don’t, they avoid that content like the plague. It’s been a remarkable few weeks...
Mere months after I wrote this diatribe regarding the dim fate of the MVPD business, I officially became a cord-cutter. Today, I’m undertaking a radical, counter-revolutionary act and uncutting the cord…(probably) for a whole four months. Why?...
A while back, I wrote a post I was very proud of, talking about how radio broadcasters work at the grass roots of entertainment, doing almost every conceivable job in the business at some point during our broadcast days, including plenty of contact with the public. ...
Planning on shooting video, in particular short-form video, including advertising? Are you shooting (a) horizontally or (b) vertically? The only correct answer to this seemingly silly question is (c) all of the above. As summer draws to a close, we return to...
With David Letterman’s final broadcast now upon us, the press – both trade and mainstream – has been saturated with stories about the end of a legendary entertainment era. The New York Times wrote a great piece about the people the public never sees...
