Things aren’t always what they seem on the surface, and sometimes we lose sight of the things that truly move the emotional needle – whether trends or people – until something dire happens. So it was at the end of 2015 when one Ian Fraser...
This week’s new leap across media boundaries is an Evel Knievel-sized jump. The New York Times is moving into virtual reality storytelling. I don’t know about you, but I’m both floored and not the least bit surprised. For a while, I’ve been...
On the off chance you like your payoff up front, here it is: ads are exactly like every other form of content. When your audience loves the content, all is ducky. When they don’t, they avoid that content like the plague. It’s been a remarkable few weeks...
We can learn a lot from a brilliant entertainer who just left us. Twice a year, I give a speech to law students that is about the test-taking skills and tricks that (in addition to knowledge of the law, of course) you need to pass a grueling test like the bar exam. I...
Mere months after I wrote this diatribe regarding the dim fate of the MVPD business, I officially became a cord-cutter. Today, I’m undertaking a radical, counter-revolutionary act and uncutting the cord…(probably) for a whole four months. Why?...
