On the off chance you like your payoff up front, here it is: ads are exactly like every other form of content. When your audience loves the content, all is ducky. When they don’t, they avoid that content like the plague. It’s been a remarkable few weeks...
A while back, I wrote a post I was very proud of, talking about how radio broadcasters work at the grass roots of entertainment, doing almost every conceivable job in the business at some point during our broadcast days, including plenty of contact with the public. ...
In these parts, we refer to “content” all the time. It’s not a misnomer; content is a business word, and after all, we’re in show business. It is, however, a poor choice of words, given that “content” is a...
Given my 30+-year connection to radio, I sometimes write posts about the lessons people in others fields of entertainment can learn from radio. Some of those are very explicitly about radio; others aren’t, but any radio broadcaster would recognize the...
Remember when television was about the lowest common denominator? Remember when the radio station that won was “the one station that everybody at work can agree on”? Those days – the days of aiming as broadly as possible – are toast. Let’s focus on...
