On the off chance you like your payoff up front, here it is: ads are exactly like every other form of content. When your audience loves the content, all is ducky. When they don’t, they avoid that content like the plague. It’s been a remarkable few weeks...
Planning on shooting video, in particular short-form video, including advertising? Are you shooting (a) horizontally or (b) vertically? The only correct answer to this seemingly silly question is (c) all of the above. As summer draws to a close, we return to...
In these parts, we refer to “content” all the time. It’s not a misnomer; content is a business word, and after all, we’re in show business. It is, however, a poor choice of words, given that “content” is a...
How’s that for a ridiculous, allegedly attention-grabbing headline? The 21 year-old woman in question is the erstwhile Sunshine Girl of YouTube fame. She’s now making the move from video into… …wait for it… …print. Yep, the media...
Remember when television was about the lowest common denominator? Remember when the radio station that won was “the one station that everybody at work can agree on”? Those days – the days of aiming as broadly as possible – are toast. Let’s focus on...
