This week’s new leap across media boundaries is an Evel Knievel-sized jump. The New York Times is moving into virtual reality storytelling. I don’t know about you, but I’m both floored and not the least bit surprised. For a while, I’ve been...
On the off chance you like your payoff up front, here it is: ads are exactly like every other form of content. When your audience loves the content, all is ducky. When they don’t, they avoid that content like the plague. It’s been a remarkable few weeks...
Mere months after I wrote this diatribe regarding the dim fate of the MVPD business, I officially became a cord-cutter. Today, I’m undertaking a radical, counter-revolutionary act and uncutting the cord…(probably) for a whole four months. Why?...
In the aftermath of a record-setting boxing match, let’s talk about fighting. Here are several recent, seemingly unrelated developments. See if you can find the common thread. The breakout star of this year’s FIGHT OF THE CENTURY!!! wasn’t named...
Remember when television was about the lowest common denominator? Remember when the radio station that won was “the one station that everybody at work can agree on”? Those days – the days of aiming as broadly as possible – are toast. Let’s focus on...
