The advertising business is finding out what the rest of the media-industrial complex learned long ago: you can’t fight city hall. Or, in Jetsons Future terms, now that content options are somewhere between plentiful and functionally infinite, showbiz is like...
On the off chance you like your payoff up front, here it is: ads are exactly like every other form of content. When your audience loves the content, all is ducky. When they don’t, they avoid that content like the plague. It’s been a remarkable few weeks...
Planning on shooting video, in particular short-form video, including advertising? Are you shooting (a) horizontally or (b) vertically? The only correct answer to this seemingly silly question is (c) all of the above. As summer draws to a close, we return to...
Media convergence: it’s a trip through the looking glass for everyone and everything associated with entertainment and media, including advertisers. What used to be important is becoming less and less so every day. Rushing into the vacuum that used to be filled...
Opportunities for performers and content creators who can truly stand out from the pack have never been greater. Available audience is so much bigger than ever before. So, how do you cut through the clutter of so many performers and creators flooding the market with...
