Spoiler alert: the news here is good. No, actually, it’s great. Revolutions can be scary, and yes, lots of traditional structures get torn down during revolutions, but new structures spring up, and the ones that are springing up as we begin 2016 are very...
Things aren’t always what they seem on the surface, and sometimes we lose sight of the things that truly move the emotional needle – whether trends or people – until something dire happens. So it was at the end of 2015 when one Ian Fraser...
This week’s new leap across media boundaries is an Evel Knievel-sized jump. The New York Times is moving into virtual reality storytelling. I don’t know about you, but I’m both floored and not the least bit surprised. For a while, I’ve been...
On the off chance you like your payoff up front, here it is: ads are exactly like every other form of content. When your audience loves the content, all is ducky. When they don’t, they avoid that content like the plague. It’s been a remarkable few weeks...
We can learn a lot from a brilliant entertainer who just left us. Twice a year, I give a speech to law students that is about the test-taking skills and tricks that (in addition to knowledge of the law, of course) you need to pass a grueling test like the bar exam. I...
