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NAB Question: Are You Worthy Of A “Buy It Now” Button?

Hopefully, we’ll see each other at the NAB Radio Show in Indianapolis next week.  (Actually, drop me a line, and let’s make sure that happens.) One question heading into NAB Week: Whether you’re talent or a broadcast company, what creative means are...

What? You Don’t Have A Clothing Line Yet?

Media convergence: it’s a trip through the looking glass for everyone and everything associated with entertainment and media, including advertisers. What used to be important is becoming less and less so every day. Rushing into the vacuum that used to be filled...